A History of Green-washing: How Dirty Towels Impacted the Green Movement

Week 2 Reading Source: (http://www.dailyfinance.com/2011/02/12/the-history-of-greenwashing-how-dirty-towels-impacted-the-green/)

Reflection: While within the reading it is mentioned that it is somewhat ironic that the hotels seem to be concerned about the waste of water through washing towels after one use; sustainability starts out small. While yes, it does seem like a minor issue, enough positive feedback and public response will encourage further analysis to see what else can be mitigated in terms of waste. This is where sustainability starts – small steps. By eliminating one issue at a time, and being credited for it, encourages others to do the same – and before you know it, we start to develop this movement towards a green future. Look how far we have come over the past decades. We have by no means reached global sustainability – nor are we even close; but our approach is slowly consuming the thought of our civilisation – and with enough education and incentives, we can achieve our sustainable goals.